Buyers Praise Amazon’s Content-Heavy Upfront Despite Lack of Data Details
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate Alicia Keys performance, more than a dozen celebrities from Amazon Prime's slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the...
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate Alicia Keys performance, more than a dozen celebrities from Amazon Prime's slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the...
