Behind Welch’s rebrand as it seeks awareness beyond grape juice
The grape juice king moves into lighter drinks, reduced sugar and canned cocktails with help from new agency Fitzco and a new look from Sterling Brands that includes a sizable uptick in media spending.
The grape juice king moves into lighter drinks, reduced sugar and canned cocktails with help from new agency Fitzco and a new look from Sterling Brands that includes a sizable uptick in media spending.
