Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price

Mattel is facing activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands.

Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price
Mattel is facing activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands.