As Women’s Volleyball Breaks Records, Brand Interest Is Spiking
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women's volleyball, and media partners and brands are falling over themselves to participate. "The hardest part is making sure we have room for everybody," Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek....
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women's volleyball, and media partners and brands are falling over themselves to participate. "The hardest part is making sure we have room for everybody," Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek....
