Agency leader expresses fear of 'risk taking' in media in 2024

Natalie Bell, chief executive at Manning Gottlieb OMD, warns 'a rush to novelty might end in missteps'.

Agency leader expresses fear of 'risk taking' in media in 2024
Natalie Bell, chief executive at Manning Gottlieb OMD, warns 'a rush to novelty might end in missteps'.