25 Places to Sell Crafts Online

If you have a talent for crafting handmade goods, you can earn a living by selling your creations. Craftspeople frequently start small businesses selling handmade products locally at craft fairs, farmers’ markets, craft malls, and specialty shops. Many more, however, have found success selling handmade crafts online through a variety of websites, platforms and online marketplaces.

The Handmade Crafts Market

The market for handmade products might have begun as a niche industry, but by 2021 the global handicrafts market had grown to a value of $680 billion. Online sales have helped crafters reach larger audiences as they sell their handmade products on websites, online craft marketplaces and social media channels.

Some of the hottest trending handmade crafts include laser-printed items, wood-burned crafts, custom jewelry, home fragrances, paper flowers, tufted rugs, and sewn items like face masks.

Why Should You Sell Crafts Online?

Are you considering selling handmade goods online? Listing your crafts for sale on an online platform has its benefits. If you think you might want to sell products from your craft business in an online marketplace like an Etsy store, but you can’t quite decide, you should contemplate the following perks of an online craft business:

• Home-based business opportunity – When you make and sell crafts online, you can operate your entire business from the comfort of your home.
• Unlimited market – By selling crafts online, you can reach a global audience instead of being limited to local buyers. This allows you to tap into a much larger market through online marketplaces.
• Low costs – Craft supplies are generally inexpensive compared to the price of completed handmade goods, so you not only can start your online business with less capital, but you can earn a healthy profit from your sales. Most online marketplace fees are also low compared to the costs of selling in a physical store.

Other Reasons:

• Flexibility – When you start a business selling crafts online, you are not only your own boss, but you can choose to craft your products at your own convenience. Plus, online sales can happen even as you sleep!
• Personal satisfaction – If you love crafting, then it only makes sense to start a business doing what you love! You’ll get plenty of personal satisfaction as you make money and acquire repeat customers.
• Reach a wider audience: When you sell your crafts online, you can reach a wider audience than if you were just selling locally. This means that you have the potential to make more sales and earn more money.
• Be your own boss: When you sell your crafts online, you’re your own boss. This means that you can set your own hours, work from home, and be as creative as you want.
• Build a brand: When you sell your crafts online, you can build a brand for yourself. This means that you can develop a loyal following of customers who will come back to buy your products again and again.
• Have fun: Selling your crafts online can be a lot of fun. You get to share your creativity with the world and make money doing something you love.

• READ MORE: 20 Craft Room Ideas

Where to Sell Crafts Online

Where can you sell crafts online? You can achieve success with your handmade business by launching your own website to sell handmade products, listing them on social media platforms, or utilizing other online marketplaces.

1. Facebook Marketplace

Facebook users sell everything from furniture to clothing to houses on Facebook Marketplace, making it one of the easiest places to sell online, especially if you want to sell locally. Business pages also now can list products for sale on Facebook Marketplace, and users can choose whether to sell to local customers or ship their items around the world. The selling fee is 5% per shipment or a flat fee of 40 cents for shipments of $8 or less. This platform’s wide reach and user-friendly interface make it a top choice for diverse sellers.

2. Etsy

One of the most recognized online marketplaces for artisans and craftspeople, Etsy offers a wide range of handmade goods, vintage items, and craft supplies. Creating an account is free; however, Etsy sellers are charged 20 cents for each listing and a 6.5% fee on the sale price when an item is sold. Due to its popularity, Etsy ranks among the top 150 websites worldwide and is within the top 50 in the United States. The platform’s emphasis on unique and creative products draws a loyal customer base looking for one-of-a-kind items. Additionally, Etsy fosters a supportive community and provides resources for sellers, helping small businesses succeed even in competitive markets. This makes it an ideal place to sell crafts online.

3. Handmade Artists Shop

The Handmade Artists Shop started as a community forum for crafters and artists to share their products and seek advice, but it grew into an online marketplace where users can browse and purchase handmade items directly on the site. Selling on the Handmade Artists Shop is only available to subscribers, but subscriptions cost just $5 a month or $50 a year, with no commissions or listing fees. This affordable subscription model makes it an accessible platform for emerging artists and crafters to showcase and sell their work.

4. Craft Is Art

Another online artisan marketplace, Craft Is Art, provides sellers with all the tools they need to open an online store filled with handmade items, vintage items, fine art, and much more. The platform caters specifically to small-scale artisans and independent creators, offering a niche market for their unique products. With a focus on personalization and community, Craft Is Art allows sellers to connect directly with their customers. The free plan for sellers includes 100 listings with additional listings available for 15 cents each, plus a 5.5% sales commission. The premium membership, which costs $7.99 a month or $79.99 a year, includes unlimited listings and no commission fees.

5. Google Shopping

Online shoppers can compare items from thousands of local and online stores with Google Shopping. This platform’s integration with Google’s powerful search engine significantly boosts visibility for artisans’ products, making them easily discoverable by a vast audience. Craftspeople can expand their reach by listing products that are for sale locally as well as on other platforms and websites. That way, the handcrafted items are displayed in Google searches for an audience of millions. Just as there is no cost to appear in Google’s primary search index, there are no fees to list products with Google Shopping. All these features and more make it an advantageous option for sellers seeking broad exposure without additional costs.

6. Amazon Handmade

Amazon also dedicates an entire section of its online marketplace to handcrafted goods. Launched in 2015, Amazon Handmade quickly grew to one of the most popular places to sell your handmade items. Creating a shop to sell on Amazon Handmade is free, although Amazon deducts a 15% referral fee from sales. There are no additional listing fees or payment processing fees. Amazon also waives the professional selling fee of $39.99 per month for all Handmade-approved applicants. This platform’s vast customer base and trusted brand name provide artisans with a significant opportunity to reach a wide audience. Additionally, the streamlined process and supportive infrastructure of Amazon Handmade help crafters focus on their art while accessing a global market. Learn more about using Amazon Handmade to sell your crafts.

7. Cratejoy

If you’re a talented artisan, you might want to explore the opportunity of marketing subscription boxes filled with your handmade creations. Cratejoy makes it easy to start and launch a subscription box business centered around your handcrafted brand or products. The platform offers all the essential tools to get you started, including a website builder and free listings in the Cratejoy marketplace. Businesses can begin selling in the Cratejoy marketplace with plans starting at $0 per month, along with a referral fee based on the product’s primary category. This business model is particularly attractive for artisans who consistently create a variety of items, as it provides a reliable and predictable revenue stream. Additionally, subscription boxes can help cultivate a loyal customer base, with subscribers eagerly awaiting the arrival of new, unique items each month.

8. eCrater

An online selling marketplace similar to eBay, eCrater primarily features technology and collectibles, although it also showcases a good amount of handcrafted goods. The platform’s user-friendly interface and minimal fees make it an attractive option for small businesses and individual sellers. It’s completely free to set up an online store with eCrater, and sellers only pay a 2.9% fee when items are sold. While the site doesn’t get as much traffic as Etsy or eBay, it still boasts about 2 million views each month, offering a significant audience for new and established sellers alike.

9. Folksy

Folksy only hosts artisans based in the United Kingdom, and it limits its marketplace to handcrafted goods. The online store is visited by about 250,000 users each month, and some of its sellers have been featured in major publications like the Guardian and Elle Decoration. Craftspeople can try out selling on the e-commerce store with three listings for just £.15, and the monthly fee for the Plus plan is £7.50. There is a 6% commission on items sold, but this does not apply to shipping costs. This focused approach to local, handcrafted items creates a unique niche for UK artisans, providing them with a dedicated platform to reach a targeted audience. Additionally, the platform’s community-oriented ethos and support for small-scale creators make it an appealing choice for those looking to grow their brand within a supportive and like-minded environment.

10. Aftcra

Aftcra is an online marketplace dedicated exclusively to handmade goods produced in the United States. In fact, businesses cannot sell items that are mass-produced, vintage or resold without modification. It does, however, feature handmade items including clothing, furnishings, arts, jewelry and more. It’s free to set up a store and list items on Aftcra, and the company only takes a 7% commission when items are sold.
This focus on exclusively handmade items ensures that each product on Aftcra is unique and crafted with personal attention, offering shoppers a distinctive selection not commonly found in mainstream marketplaces.

11. Indiecart

Originally known as Hyena Cart, Indiecart launched in 2004 as an online marketplace for handmade cloth diapers, quickly gaining a reputation for quality and eco-friendly products. While these in-demand baby products are still sold on the site, they also feature a wide variety of other handmade goods. It only costs $7.50 per month to set up a store with Indiecart, and the platform doesn’t charge any other fees or commissions. This affordability and simplicity make Indiecart an attractive option for small-scale artisans and crafters looking to expand their online presence.

12. GoImagine

Another popular marketplace where artisans can sell handmade goods is GoImagine, where profits are paid directly to its makers and artists, and the rest are donated to charity. This innovative approach combines business with philanthropy, ensuring that each purchase supports both artists and charitable causes. Sellers must be U.S.-based, and their products must be handmade. Plans for GoImagine sellers start at just $2.50 each month with a 5% transaction fee on sold items.

13. Storenvy

When artisans sell their crafts on Storenvy, they gain access to their own custom online storefronts, as well as a listing in the social marketplace for independent retailers. Storenvy charges 10% of sales made through its marketplace, but it does not charge a commission on sales made from a seller’s online shop. Setting up an online store through Storenvy is free, although there are additional fees for certain options and upgrades. This platform’s flexibility allows sellers to tailor their online presence to their unique brand, and the community-centric marketplace fosters a supportive environment for independent creators.

More Top Places for Selling Online Crafts

Looking for more places to sell handmade online? There are now multiple platforms that cater to a craft businesses. Don’t hesitate to check out these other top marketplace options.

15. SpoonFlower

Specializing in unique, customizable design options, SpoonFlower is an ideal platform for creative individuals looking to explore textile arts and pattern design. SpoonFlower caters to an even more specific niche market than other marketplace platforms dedicated to crafts. The website lets designers create their own patterns for fabric, wallpaper, gift wrap, and more. Designers then can sell the fabrics they’ve designed or use them to create other handmade items. Artists earn a 10% commission anytime a SpoonFlower customer purchases a product with their design.

16. Bonanza

Bonanza stands out for its ease of integration with other major online marketplaces, allowing craftspeople to effortlessly expand their reach. Crafters can manage their products efficiently across multiple platforms, making Bonanza a versatile choice for online selling. When a craftsperson sells their handmade items on the Bonanza platform, they also can upload their listings from eBay, Amazon, Shopify, and Etsy while also automatically publishing listing to major buying channels like Google Shopping. Creating listings with Bonanza is free, and the company charges a 25-cent transaction fee and a 3.5% commission on sales.

17. eBay

This well-known auction website features products of practically any variety, including a plethora of crafts and handmade items. Items can be listed for potential customers to bid on or for direct sale, and it’s free to establish an eBay account and list the first 250 items per month. The platform’s vast audience and flexible selling options make it a popular choice for artisans seeking to reach a wide range of customers. Prolific artisans who choose to list more than that are charged 35 cents per additional listing. Then, eBay charges a commission on sold items equal to 12.9% of the sale price plus 30 cents per order.

18. Society6

A platform aimed at artists and designers, Society6 allows artists to upload their work to the site, where it automatically becomes available in a variety of formats, including art prints, phone cases, mugs, clocks and even leggings. The site then takes a portion of each sale depending on the product type, although sellers can designate how much profit they want to make from their items on top of that base price. This flexibility in setting profit margins empowers artists to have control over their earnings, while the diverse product range offers creative ways to reach new audiences.

19. CustomMade

As a leader in the online custom goods market, CustomMade has experienced substantial growth since its launch. While the online store is particularly renowned for its handmade jewelry, it also hosts an online marketplace where sellers can promote a diverse range of custom, handcrafted items. Sellers have the opportunity to provide ready-made products to CustomMade customers, as well as accept bids for custom designs. To become a seller on CustomMade, there is an application process that requires submission of previous work samples. Fortunately, signing up is free, although CustomMade does charge a 10% commission on sales in addition to a transaction fee of 2.7% plus 30 cents.

20. Renegade Craft

Known for its series of in-person craft shows that take place in various cities throughout the year, Renegade Craft also features an online store where crafters can sell their wares all year long. Additionally, Renegade Craft provides extensive exposure to its vendors through its well-established social media presence and email marketing. Artisans have to apply to become a Renegade Craft vendor, and the company can be choosy about which sellers it approves. The platform then charges a 40% commission on sales, although it does handle all marketing and customer service.

21. iCraft

An online marketplace dedicated exclusively to handmade items, iCraft does not list any mass-produced or resold goods. Initiating a global network, iCraft connects independent artists and crafters from around the world. Its dedication to exclusively handmade items draws a specialized buyer community. While experienced craft business owners say they get fewer sales from iCraft than from Etsy, they also claim their iCraft sales are more profitable. iCraft pricing starts at $10 per month, and the platform charges no additional commissions or fees.

22. The Nooks

Based in Canada, the Nooks is an online marketplace that showcases a carefully selected range of crafts and handmade items. It also runs multiple successful storefronts across Canada. Canadian artisans can apply to sell crafts online through the Nooks, gaining access to essential tools, resources, and support to manage all aspects of their businesses. Sellers on the Nooks pay a monthly subscription fee of $29, but the platform does not impose any fees or commissions on sales. Furthermore, the Nooks’ focus on Canadian crafts promotes local talent on a national level.

23. NOVICA

A global, fair-trade marketplace for artisans, NOVICA offers craftspeople from around the world a place to sell their creations for living wages. So far, the platform has sent its artists more than $125 million. Right now, NOVICA only accepts sellers from Mexico, Central and South America, West Africa, India and Southeast Asia. Prospective sellers can apply by emailing details and pictures of their products to newproducts@novica.com. This selective approach ensures the authenticity and quality of crafts, aligning with NOVICA’s mission to empower artisans globally.

24. Mercari

Mercari is a Japanese online platform that was established in 2013. While it is widely recognized for its effectiveness in reselling goods, it also serves as an excellent venue to sell handmade items. Since Mercari customers are typically looking for good deals, it’s advisable to set prices that allow for negotiation. Listing items for sale on Mercari is free, though the platform does take a 10% commission along with a transaction fee of 2.9% plus 30 cents on completed sales. With its straightforward and cost-free listing process, Mercari is an ideal choice for small businesses aiming to sell crafts online.

25. Your Own Website

Who says you have to sell your handmade creations on someone else’s platform and let commissions and other fees eat into your profits? Many artisans are now choosing to sell their products on their own websites. You can either hire a web designer or utilize platforms like Square Online or Shopify to establish your own e-commerce site for crafts. By creating a personal website, you not only avoid third-party fees but also gain complete control over your brand and the customer experience. Furthermore, selling directly online fosters more personal interactions with customers, helping to build a loyal customer base.

• READ MORE: Best Glue Gun for Your Crafting Business

How to Assess the Craft Market Before Diving In

Embarking on a journey into the craft market can be both exciting and daunting. The allure of turning a passion into profit is tempting, but it’s important to assess the market landscape before taking the plunge. Here are some key steps to guide you through the evaluation process.

Research Your Target Audience

Understanding your target audience is crucial in any business, including the craft market. Consider questions like: What age group are you aiming to attract? What interests do they have? Which types of crafts appeal to them the most? To gain insights into your audience’s preferences, you can conduct surveys, monitor social media trends, and participate in craft fairs. This research will help you tailor your products to meet the specific needs and desires of your potential customers.

Analyze the Competition

An assessment of the competitive landscape can provide invaluable insights. Visit local craft fairs, browse online marketplaces, and keep an eye on social media platforms where craft items are sold. Evaluate the following aspects:

• Product Variety: What types of crafts are currently available?
• Price Points: What are the average prices for similar items?
• Quality: How do your crafts compare in terms of quality and uniqueness?

Understand Market Trends

Staying ahead of market trends can give you a competitive edge. Are certain crafts gaining in popularity? Are there seasonal fluctuations in demand? Keep up with craft blogs, magazines, and industry reports to stay informed.

Key Market Trends to Watch:

• Sustainability: Eco-friendly crafts are increasingly popular.
• Personalization: Custom-made items often fetch higher prices.
• Tech Integration: Crafts that incorporate technology, like LED-lit artwork, can be a unique selling point.
• Niche Crafts: Specialized items for specific hobbies or interests can attract a dedicated customer base.

Evaluate Costs and Profit Margins

Before you start, you’ll need a clear idea of your costs, including materials, labor, and overheads like utilities and rent if you’re working from a studio. Compare these costs to the price points you’ve observed in the market to calculate potential profit margins. Aim for crafts that are not just popular but also profitable.

Test the Waters

Before going full-scale, consider doing a “soft launch” to test market receptivity. You could:

• Host a Pop-Up Stall: Gauge customer reactions and gather feedback.
• Utilize Social Media: Run targeted ads to see how much interest they generate.
• Start Small: List a few items on online marketplaces and track their performance.

Legal and Regulatory Considerations

Ensure you’re aware of any legal constraints or requirements, such as business licenses or taxes specific to selling crafts. Compliance is crucial for long-term success.

Build a Business Plan

Based on your research and testing, develop a comprehensive business plan. This should outline your target market, competitive landscape, marketing strategies, and financial projections.

Diving into the craft market without a well-thought-out plan can be risky. Research your target audience, analyze your competition, understand market trends, and evaluate profitability before you begin. Consider legal factors and have a solid business plan in place. By methodically assessing the craft market using these guidelines, you’re better positioned for a successful and fulfilling venture.

FAQs

What are some popular online marketplaces to sell crafts?

Some popular online marketplaces for selling crafts include Etsy, Amazon Handmade, Facebook Marketplace, and Google Shopping.

Are there any fees or commissions associated with selling on these platforms?

Yes, most platforms charge fees or commissions for selling crafts. For example, Etsy charges a listing fee and a sales commission, while Amazon Handmade deducts a referral fee from sales.

Can I sell my handmade crafts internationally on these platforms?

Yes, many of these platforms allow you to sell your crafts both locally and internationally, giving you access to a wider customer base.

Are there any specific requirements or restrictions for selling on these platforms?

Each platform may have its own requirements and guidelines for sellers. Some platforms may focus exclusively on handmade goods, while others may allow a wider range of products.

How can I set up my online store on these platforms?

To sell crafts online through these platforms, you’ll generally need to create an account, list your products, and adhere to the platform’s guidelines regarding product descriptions, pricing, and shipping.

Do these platforms offer any support or resources to help sellers succeed?

Yes, many platforms offer seller support, resources, and tools to help you optimize your store, reach more customers, and improve your sales.

Are there any restrictions on the types of crafts I can sell on these platforms?

While most platforms are open to a wide range of crafts, it’s essential to review their policies to ensure your products comply with their guidelines.

Image: Envato Elements

This article, "25 Places to Sell Crafts Online" was first published on Small Business Trends