2024 Will Push Ad Agencies to Pursue New Capabilities and Scale
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook's eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only...
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook's eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only...
