Promom Bags ₹30 Cr From Fireside Ventures To Expand Mom & Baby Care Portfolio
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Maternal and baby care startup Promom has raised ₹30 Cr ($3.1 Mn) in a funding round led by Fireside Ventures. The startup plans to use the fresh capital to expand its product portfolio and widen distribution pan-India.
Founded in 2023 by Anavi Kalia, Manas Tripathi and Aditya Srivastava, the Bengaluru-based startup develops products that address feeding-related challenges faced by new mothers.
Before raising external capital, Promom operated as a bootstrapped D2C business. The startup said its growth was largely driven by referrals and recommendations from customers.
Promom’s fundraise comes at a time when the broader baby care and parenting ecosystem is seeing increased activity.
Earlier this month, Swara Baby Products, the contract manufacturer backed by FirstCry parent BrainBees, filed draft papers for a ₹1,000 Cr IPO.
Notably, BrainBees itself reported a 34% YoY growth in operating revenue to ₹8,342 Cr, while net loss narrowed 25% to ₹214 Cr as it continued to invest in expanding its omnichannel presence.
Meanwhile, in the past, premium baby products brand R for Rabbit also raised $27 Mn (about ₹225 Cr) in a Series B round led by Filter Capital.
The segment has also continued to attract investors in 2026. Last month, children’s products startup LiLLBUD raised ₹6 Cr in a seed funding round led by Zeropearl VC to launch more than 100 products and expand its quick commerce presence.
Earlier this year, sustainable mother-and-baby care brand SuperBottoms secured $5 Mn in a Series A1 round led by Lok Capital and Sharrp Ventures. The startup said it would use the funding to expand its product portfolio and strengthen its offline presence.
At the heart of the increased investor activity is the maturing of the Indian baby care products market. The market, which was valued at $4.82 Bn in 2025, is projected to surpass the $10 Bn mark by 2034, exhibiting a CAGR of over 9%.
The traction of the category is largely driven by rising parental awareness regarding infant hygiene and wellness. Coupled with this is increasing urbanisation, growing nuclear families, and higher disposable incomes in India that are propelling demand for quality baby care solutions.
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