Meet The 50 D2C Brands From D2CX By Inc42’s 8th Cohort
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Saturation doesn’t seem to be a concern that plagues India’s D2C boom. What began as a handful of digital-first brands challenging legacy incumbents has evolved into a $65 Bn market spanning everything from beauty and fashion to food and home essentials.
And the next phase of growth could be even bigger. While India’s ecommerce market is projected to expand from $165 Bn in 2026 to $450 Bn by 2031, the D2C segment is expected to surge from $65 Bn to $310 Bn over the same period, growing at a blistering 37% CAGR.
India’s next wave of ecommerce growth will likely be driven by D2C brands. Of the $285 Bn in additional ecommerce GMV expected by 2031, nearly $245 Bn, or 86%, is forecast to come from the D2C ecosystem.
Investors have recognised this shift and are doubling down on Indian D2C too. Since 2015, Indian D2C startups have raised more than $10 Bn across 1,400 funding deals. Sub-segments such as food & beverage and beauty & personal care have attracted the most interest from both founders and investors.
While the numbers paint a fairly rosy picture, building a D2C brand today has evolved significantly from what it was a few years ago.
The old playbook of launching a Shopify store, running Instagram ads and relying on word of mouth is no longer enough. In what Inc42 calls the “D2C 3.0” era, consumers expect fast deliveries through quick commerce.
Thus, brands need to be present across multiple channels simultaneously. Meanwhile, rising customer acquisition costs, shrinking margins and operational challenges continue to hamper the profitability of such businesses.
This is the gap Inc42’s D2CX programme aims to bridge. The 12-week accelerator brings together early-stage D2C founders with experienced operators, offering practical mentorship, peer learning and execution-focused playbooks built from real scaling journeys. Since launching, D2CX has supported more than 400 founders across eight cohorts, helping them improve everything from unit economics to go-to-market strategy.
As the eighth cohort settles into its 12 weeks of sessions, mentorship and peer exchange, here are the brands that make up this edition of D2CX.
Note: This is not a ranking. The brands are listed alphabetically.
Meet The D2C Brands From D2CX’s Eighth Cohort
1. AANURA
Aruna Yadav had already been an entrepreneur for seven years (founder & CEO of SD CAMPUS and SD Publication) before she decided to bet on jewellery. In December 2025, the Delhi NCR-based founder launched AANURA, a modern label mixing imitation, demi-fine and silver jewellery for everyday wear and special occasions. It’s a crowded field to enter. The demi-fine jewelry market in India is expected to reach a projected revenue of $523 Mn by 2033, with players like Palmonas and OnnMe by GIVA already commanding mindshare.
AANURA offers over 50 SKUs and clocks an average monthly recurring revenue (MRR) of ₹3 Lakh. Sales currently skew towards digital, with 50% coming from its own website, 45% from marketplaces, and just 5% from offline retail, a channel mix the brand is still fine-tuning as it scales.
2. Aroop India
A PR and luxury brand strategist by profession, Anckita Bhageria turned a personal passion for sustainable fashion into a full-fledged label, launching Aroop India in Jaipur in October 2019. The brand, which was also cofounded by Shrey Bhageria, makes sustainable womenswear, spanning western and fusion silhouettes, designed to fit all body types. It competes with brands such as Doodlage and No Nasties in India’s sustainable fashion segment.
Aroop India posts an average MRR of ₹3 Lakh. Its revenue is fairly evenly spread across channels, with offline retail and marketplaces contributing 40% of its sales each. The remainder comes from its own website.
3. Avarta
Launched in December 2019, Jaipur-based Avarta was born out of founder Aakash Vijay’s desire to build an independently scalable venture outside of his family’s real estate business. Partnering with cofounder Monika Vijay, he launched an online jewellery brand, Avarta. The brand, which targets working women, sets itself apart with a service-first approach and aims to build trust by doubling down on its after-sales support.
Avarta offers a 30-day money-back guarantee, a six-month silver warranty, and lifetime protection on gold. Its catalogue currently spans over 50 SKUs. It competes with companies like Rubans, Yellow Chimes and Sukkhi, which are also racing to build trust with first-time online jewellery buyers.
Sales are entirely online, marketplaces account for under 1%, with the rest split between the brand’s own website and a base of repeat and referral customers. The brand’s MRR currently averages ₹5 Lakh.
4. Bayan Jewelry
After spending over a decade in the jewellery trade, Ankur Shah decided to build a venture of his own by leveraging the experience he had gained.
Launched in December 2024 with cofounder Viral Barmecha, Bayan Jewellery is built around classic, minimalist pieces inspired by nature’s shapes, colours and details, designed to make a quiet statement rather than a loud one. The brand creates jewellery meant to fit into modern, everyday living rather than sit in a locker for special occasions alone.
With a catalogue of over 50 SKUs, Bayan Jewelry runs at an average MRR of ₹1.5 Lakh, still early in its D2C journey. Sales are currently split evenly across its channels, and the founder is now focused on scaling performance marketing and operational efficiency as the next phase of growth.
5. Benki Store
Kaani Studio cofounder Renuka Sharma’s bid to build a lifestyle brand rooted in regional pride and storytelling led her to set up Benki Store in 2018. The regional lifestyle brand, which sells locally flavoured infused clothing items and fashion accessories, scaled to ₹1.5 Cr in annual revenue and built a community of over a lakh customers.
However, the scale didn’t sustain amid operational setbacks. Now, Sharma is looking to rebuild the brand with a sharper focus on D2C and content-led growth, aiming to expand its regional, culture-driven product offerings across the country. The brand’s MRR currently averages ₹4 Lakh, generated entirely through its own website.
Benki offers over 50 SKUs. The founder is now looking to strengthen performance marketing and make a renewed push for fundraising as she rebuilds the brand’s momentum.
6. Bliss Diamonds
Richa Sheth left a software analyst role at Capgemini to chase a different passion: diamonds. She founded Bliss Diamonds in Rajkot in 2017, building the brand’s core proposition around customisation while keeping a stock of ready-made pieces for instant buyers.
India’s diamond jewellery market is projected to reach $6,8 Bn in revenue by 2030. The space is dominated by scaled omnichannel players such as CaratLane and BlueStone, alongside emerging brands like True Diamond, Aukera, and Firefly Diamonds.
The brand runs a catalogue of over 50 SKUs and generates an average MRR of ₹15 lakh, with roughly 95% of sales still happening offline and just 5% online.
7. Chilzo
A mechanical engineer from Manipal, Ojasvi Sharma cofounded Chilzo with Hemlata Sharma in January 2022 and has since worn nearly every hat in the business, from manufacturing to exports to marketing, all while building it into a clean-label condiment brand.
Chilzo makes globally inspired sauces, and sell them through quick commerce, ecommerce, and more than 80 retail stores across India, competing in a space where Veeba, Ching’s Secret and Del Monte have long held shelf space.
The Mumbai-based brand has an average MRR of ₹12 Lakh, with quick commerce and marketplaces collectively driving 80% of sales and offline retail accounting for the remaining 20%, underscoring Chilzo’s early focus on convenience commerce over traditional trade.
8. Coral Slub
Garima Agrawal, a NIFT alumna with deep roots in fashion and retail, founded Coral Slub in Delhi NCR in March 2024 on the simple premise that colour shapes how people feel at home. The brand makes cushion covers, bed sheets, table runners and totes rooted in Indian craft.
The brand competes with the likes of Chumbak, Nicobar and Fabindia, which have built strong recall. Coral Slub currently runs a catalogue of over 50 SKUs and averages ₹1.3 lakh in MRR, generated entirely through its own website. As a pure-play D2C brand with no offline or marketplace footprint yet, the focus is on scaling performance marketing and building out the team.
9. Creste
What began as Nidhi Sethia’s personal search for screen-free, hands-on play for her own children during the 2020 lockdown has grown into Creste, a Lucknow-based DIY brand that she runs with her husband, Yugesh Sethia, since its formal launch in April 2023.
Creste’s mission is to help families “create more and scroll less” through STEAM-focused DIY kits spanning art, craft, science and robotics for every age group, alongside a 360-degree events arm that runs retail activations, store launches and workshop stations for corporate and fashion brands, having touched over 50,000 people to date.
Sales are currently 100% offline, driven by its activity corner in Lucknow and its experiential event partnerships, with the brand averaging ₹10 Lakh in MRR.
10. Dopamine Perfumes & Fragrances
Nineteen years into a corporate banking career at HDFC Bank, Kaushal Patel decided fragrance was a better bet than finance. He founded Dopamine Perfumes & Fragrances out of Mumbai in October 2022 with cofounders Manan Doshi and Niyati Jhaveri Patel, building perfumes and deodorants meant to match moods rather than just occasions.
India’s fragrance market is expected to reach $3.8 Bn by 2030. The market has drawn a wave of fresh D2C entrants in the last two years, including House of EM5, Fraganote, Secret Alchemist, making the ₹1,000-4,000 mid-premium band Dopamine plays in one of the market’s most contested. The brand runs 21-50 SKUs at ₹9 lakh in MRR, with marketplaces leading at 60% of sales and its own website contributing the remaining 40%.
11. Eshaa Amin Label
Esha Amin Pradhan spent years dressing other people as a celebrity stylist before turning that eye on her own label. She founded the Mumbai-based Eshaa Amiin Label in April 2024, built around fashion that remains rooted in Indian design sensibilities yet feels globally relevant.
The label’s current revenue sits under ₹50 lakh, generated entirely through its own website, with no marketplace or offline contribution yet. The priority now is to tighten the funnel and scale paid marketing to formalise the commercial side.
12. Eze Perfumes
Kanishka Jain’s family has been in the perfume manufacturing business for 75 years. Jain channelled that legacy into building Eze Perfumes in Mumbai in March 2023, alongside cofounders Purvi Jain and Pushkar Jain.
The brand’s fragrances are vegan, cruelty-free, and made to last, positioned for “everyone and every occasion” rather than a single niche audience, and lean on decades of formulation expertise as its core differentiator in a crowded fragrance market.
Eze Perfumes currently averages ₹50 Lakh in monthly recurring revenue, with offline retail contributing 80% of sales and online channels the remaining 20%, reflecting its traditional trade roots as it builds its digital presence.
13. Fabricroot
Siddharth Ahuja had already run two family-owned fabric and garment stores in the Delhi NCR region when he decided to take the business online, launching Fabricroot in March 2018.
The brand operates as an ecommerce extension of a legacy retail business, selling fabrics for women, men and kids to a customer base that extends well beyond Delhi’s physical store footprint. Its catalogue today runs large, with over 50 SKUs on offer.
The business remains overwhelmingly offline, with online sales making up just 5% of revenue, a gap Ahuja is actively working to close, with website funnel optimisation and performance marketing topping his list of priorities as he pushes the digital side of the business further. MRR currently averages ₹10 Lakh.
14. Folello
A CA who spent four years at Deloitte before joining her family’s business, Pooja Agrawal branched out on her own with Folello. Launched in Delhi NCR in November 2023, the brand aims to be a one-stop solution for salon owners, professional hairdressers, and makeup artists, supplying professional-grade tools and equipment that beauty professionals rely on daily yet often struggle to source reliably.
Folello runs a catalogue of over 50 SKUs, with online channels contributing 80% of sales, and the remaining 20% coming from offline trade, giving it an average MRR of ₹1.2 Lakh. With the brand still in its early growth phase, the focus now is on scaling performance marketing and tightening the website’s conversion funnel.
15. Gazillion
Poorva Soman has held some of Indian fashion retail’s biggest jobs as CEO at 109F, brand head at Vero Moda and Only, CMO at Biba, before launching a label of her own: Gazillion.
Founded in Pune in May 2023, along with cofounder Anand Arora, the brand is built specifically for women over 30, offering classy, dignified and fashion-forward styles for women who understand global taste and expect impeccable quality, a segment Poorva feels is underserved by trend-chasing younger labels.
Gazillion offers over 50 SKUs. Its sales are split between offline retail (50%), marketplaces (45%), and its website (5%), with an average MRR of ₹3 Lakh.
16. Get Daily
A self-described “CPG enthusiast” with a background in foodtech, Purva Gupta launched Get Daily in April 2026 with cofounder Shriya Gupta, positioning the Jaipur-based brand as a better-for-you functional food and beverage label for everyday nutrition.
The functional food and beverage category in India is expected to touch $23.38 Bn by 2034, already home to fast-scaling names like Yoga Bar, OZiva and Cosmix, the last of which was acquired by Marico earlier this year. This gives Get Daily a large but well-populated market to break into. Still in its earliest days, the brand currently has just 5 SKUs.
17. Grow Athleisure
Akshat Dadu founded Grow Athleisure in July 2025 with a straightforward mission: bring genuinely high-quality activewear fabric to Indian consumers at a fair price, spanning men’s T-shirts, joggers, tracks, shorts and quarter-zips.
The brand runs a catalogue of over 50 SKUs and posts an average MRR of ₹2.8 lakh, with its own website driving 75% of sales and marketplaces the remaining 25%; offline retail isn’t part of the mix yet.
India’s athleisure market is expected to reach $22,3 Bn by 2034, exhibiting a CAGR of 5.28% during 2026-2034. The brand competes with the likes of Chkokko, CAVA athleisure and Cultsport, all fighting for the same wardrobe real estate.
18. Hungry Koala
Bengaluru’s Shazia Anjum, who brings an FMCG and retail background to the table, cofounded Hungry Koala with Dr Sayed Mujahid Husain in October 2022, building a nutrition-first kids’ food brand shaped as much by clinical expertise as by her own instincts as a mother. The brand blends parental intuition with pediatric input to create clean-label products designed to make everyday nutrition easier for parents to trust. The product portfolio includes sprouted ragi, sprouted moong and date cereal, pancakes and porridge mixes, among others.
Hungry Koala sits in the clean-label kids’ nutrition space, which is also drawing D2C competitors like Slurrp Farm and Timios.
Now scaling past ₹20 Lakh a month, with its own website driving 70% of sales and marketplaces contributing the remaining 30%. Having already raised funding, Shazia’s next priorities are to further scale performance marketing, raise additional capital, and build out the brand’s presence on ecommerce and quick commerce platforms.
19. Jagdish Farshan
Tracing its roots back to 1938, Jagdish Farshan is being carried into its next chapter by Vadodara-based chef-turned-entrepreneur Aakash Kandoi, a second-generation food business owner modernising a legacy snacks label for today’s consumer. The brand carries forward the heritage of Gujarati flavours through traditional snacks and sweets, blending modern ingredients and innovation with a retail-led approach and a growing digital footprint, with ambitions of taking authentic Gujarati flavours to consumers across India and beyond.
The brand’s bhakarwadi, namkeen, kachori and gourmet sweets compete in India’s namkeen market, projected to reach $4.9 Bn by 2030, against heavyweight incumbents like Haldiram’s, Bikaji and Bikanervala.
Jagdish Farshan is by far the largest brand in this cohort by revenue, posting an average MRR of ₹12 Cr across a catalogue of over 50 SKUs. Offline retail dominates the mix at 90% of sales, with website and marketplaces contributing 5% each.
20. Kaura India
A PGDM graduate in Luxury Brand Management, Indore’s Trapti Surana built Kaura India around her grandmother’s knowledge of Ayurvedic remedies and her own love of plants, launching the brand in April 2025 after growing tired of chemical-heavy self-care products packaged in plastic. Kaura is a plant-powered, results-driven self-care brand blending clean, Ayurveda-rooted formulations with sensorial textures and considered design, aiming to replace routine plastic-bottled rituals with something more grounding and elevated.
Its portfolio includes sugar body scrubs, salt body scrubs, whipped soap, face serums, hair care products, face masks and more.
Kaura is competing for shelf space with dermatology-first names like Minimalist and The Derma Co on one side and Ayurvedic heavyweights like Forest Essentials and Kama Ayurveda on the other. It currently posts an average MRR of ₹3 Lakh.
21. Kayjay
Kritika Jain skipped college altogether to start Kayjay straight out of school at 17; the New Delhi-based label, launched in November 2021, is now four and a half years old and aims to become a global luxury name across clothing, accessories, footwear, and handbags. Kayjay’s current focus is size-inclusive, custom-designed clothing, with handcrafted apparel in premium fabrics tailored to fit and flatter every body type, combining elegant everyday wear with standout occasion pieces. Its product portfolio includes dresses, coord sets, jumpsuits, uppers, bottoms, gowns, bags and ethnic wear.
The brand runs a catalogue of over 50 SKUs and posts an average MRR of roughly ₹3 Lakh. Offline retail leads the mix at 60% of sales, followed by the website at 38% and marketplaces at just 2%.
22. Koa Living
Sriyansh Maheshwari spent years manufacturing marble-based products for global markets before he noticed a gap: well-designed products without a distinct brand identity behind them. That realisation led him to found Koa Living with his father, Rajeev Maheshwari, in August 2025, working across stone, wood and metal to build calm, timeless pieces spanning lighting, bath accessories, games, wall clocks and trays. The portfolio has since grown to over 50 SKUs.
Its website is overwhelmingly the primary channel, accounting for 98% of sales, with offline retail and marketplaces contributing just 1% each. MRR currently averages ₹6 Lakh.
23. Laavan Phere
Nikhil Bhatia brings a commerce background and a business-first mindset to fashion, an approach he’s applying at Laavan Phere, the premium ethnic wear brand he founded in Ranchi in August 2025, currently focused on men’s kurta sets with plans to expand into women’s and kids’ ethnic fashion.
The brand’s pitch is: quality, style and honest pricing, is a direct jab at a category India’s own D2C insiders describe as crowded with inconsistent sizing and inflated margins, even as the overall ethnic wear market barrels towards $30.4 Bn by 2030.
On the sales side, offline retail currently accounts for 70% of Laavan Phere’s sales, while the remaining 30% comes from its own website, with marketplaces yet to contribute. Going forward, the brand is looking to strengthen its GTM strategy for new product launches, scale performance marketing, and expand onto ecommerce and quick commerce platforms.
24. Lamhenow
Bengaluru’s Gorang Gupta founded Lamhenow in August 2022 at the intersection of environmental consciousness and mental clarity. The brand makes sustainable stationery using GRS-certified recycled paper and upcycled materials, positioning handwriting as a tactile, low-stimulus way to step back from digital noise, turning waste into what Gorang calls “a sanctuary for the mind.” Its product portfolio includes diaries and journals, themed notebooks, planners and trackers.
Offline retail is by far the dominant channel, accounting for 90% of sales, with the website contributing the remaining 10%, bringing the overall MRR to ₹4 Lakh.
25. Mevyl
Bengaluru’s Priyanshi Jogani founded Mevyl in August 2025 with a mission to make body care “fun, functional and cool.” The brand takes a holistic approach to self-care, introducing sensorial, indulgent products designed to turn routine bath and body care into a more considered daily ritual rather than an afterthought. Its product portfolio includes solid perfumes and body serum candles.
Still in its very early days, Mevyl is currently at an average MRR of ₹1 Lakh, with 100% of sales coming through its website. The brand’s near-term focus is on nailing the go-to-market strategy for upcoming product launches and scaling performance marketing to expand the brand’s still-narrow product range.
26. Minnies World
A PGDM graduate from IIDE Digital Business School, Mumbai’s Smit Thakkar has spent the last two years building brands from scratch, founding Minnies World in December 2023 alongside a sister venture in spiritual products, together scaling to ₹5 Cr in annual revenue. Minnies World creates personalised products for kids, from names to designs, positioning itself as one of the first brands to bring personalisation exclusively to the kids’ category across boys’ and girls’ clothing collections, denim jackets, coord sets, and gifting items.
Minnies World competes against kids-focussed D2C brands like Hopscotch, Ed-a-Mamma, Giny and Jony and Berrytree.
27. Molekulaire
Mohali-based Feroz Singh Garewal founded Molekulaire in September 2023 as a dermatology-led skincare brand built on clinically proven actives, with a simple mission: to unveil confidence through visible, science-backed results rather than marketing claims. Its product portfolio includes moisturisers, brightening serums, sunscreen and cleansers. The band addresses concerns such as acne, ageing, dryness, and pigmentation.
Its average MRR stands at ₹12 Lakh, with offline retail leading the channel mix at 70%, followed by the brand’s own website at 20% and marketplaces at 10%.
28. Mubble
Mumbai’s Dhruvin Kothari, who holds a Master’s in Finance and Risk Management from Australia and comes from a family with over 30 years of entrepreneurial experience, founded Mubble with his wife Chandani Kothari in October 2025. After spotting a gap in transparency in pet nutrition while working in the human nutraceutical space, Dhruvin built Mubble as a pet wellness brand focused on clean, functional products that support dogs’ digestion, coat health, and mobility. Its product portfolio includes a superfood blend, a shiny coat blend for skin, a mobility blend and a digestive blend.
India’s pet care products market, expected to reach $13.9 Bn by 2034, already has organised players like Heads Up For Tails and Drools competing for the same increasingly pet-humanising consumer as Mubble.
Still in its initial months, Mubble offers 4-5 SKUs and sells through its own website. The brand is prioritising scaling performance marketing, sharpening go-to-market strategy for new launches, and improving the website’s conversion funnel to build early traction.
29. Nayore
Gopal Gupta, who describes himself as driven by data and structured thinking, founded Nayore in Orai in March 2026 as a design-led fine jewellery brand built around modern identity: minimal in design, bold in presence, and approached with what he calls a technology-first, insight-driven take on “personal, scalable luxury.”
The brand enters a fine jewellery landscape where CaratLane and BlueStone have already scaled into hundreds of stores nationwide, and where demi-fine and lab-grown-diamond challengers are multiplying by the month. Nayore is pre-revenue at this stage, with a product portfolio spanning rings, earrings, necklaces and bracelets.
30. P & S Co
Kolkata’s Harsh Bihani cofounded P & S Co with Pooja Kanoria and Salauni Bihani back in August 2017. The brand makes premium kidswear built around quality, comfort and timeless design, and Harsh’s stated ambition is to double its revenue over the next three years through greater efficiency and improved profitability, while leading marketing and operations across the business. It’s currently at an average MRR of ₹50 Lakh
P & S Co runs a catalogue of over 50 SKUs. Its own website leads the channel mix at 50% of sales, followed by marketplaces at 30% and offline retail at 20%, a fairly balanced spread that the brand is now looking to optimise further through performance marketing and stronger funnel performance.
31. Ray of Sunshine Beauty
Mumbai’s Aastha Chhabra is building Ray of Sunshine Beauty around the idea that beauty should feel personal rather than performative. Founded in 2024 with cofounder Rifaa Malik, the label creates thoughtful, problem-solving products designed to be easy to use and genuinely relevant to everyday routines, aiming to bring a small dose of lightness into daily self-care rather than chasing trend-driven launches.
Its product portfolio includes nail stickers, nail care kits and lip balms. . Its website drives the largest share of sales at 56%, with marketplaces contributing 32% and the remainder split across other channels.
The brand is currently at an MRR of ₹11 Lakh.
32. Rivaaj Ethnic
Founded in 2024 by Abhishek Baliya, Khyati Baliya and Varsha Haria, Rivaaj Ethnic focuses on everyday ethnic wear for women. It currently has a catalogue of 50 SKUs, including long kurtas, short tops, coord sets and dupattas, all built primarily from breathable cotton fabrics, alongside sustainable materials and traditional block-print techniques.
Rivaaj competes against D2C brands like Suta. Nakhrali and House of Chikankari, who are also focussing on premium, cotton-made ethnic wear.
The brand has an average MRR of ₹3 Lakh, and its own website is the dominant channel, driving 90% of sales, with the remaining 10% coming through offline exhibitions.
33. Roasty Tasty
Aishwarya Bagri, a third-generation F&B entrepreneur, left a consulting career to join her family’s food business, Roasty Tasty, which has its roots in 2006. The Mumbai-based brand makes roasted, millet-based namkeen, chikki, upma and oats, a positioning that plays directly into India’s shift toward healthier snacking.
It competes with brands that make healthy snacks, such as Open Secret, Snackible, Eat Better Co, and Let’s Try Foods.
Roasty Tasty exports to over 20 countries and sells across general and modern trade in India, posting an average MRR of ₹1.2 crore, with offline trade still the dominant channel at 70% of sales and marketplaces contributing the rest.
34. Rooh Amer
Damini Jain founded Rooh Amer in Jaipur with cofounder Gaurav Jain in April 2026, building fine Indian perfumes, incense sticks and other fragrances inspired by the country’s cultural heritage, reviving old traditions through a contemporary lens rather than imitating Western fragrance houses.
That positioning sits within a fragrance and incense category that India dominates globally in volume, competing against both legacy attar houses and a fresh wave of D2C perfume brands that have drawn serious VC interest over the past year.
Rooh Amer generates an average MRR of ₹3 lakh, with offline retail driving 80% of sales, while marketplaces and its own website contribute 10% each; as a brand still in its first months, the priorities are scaling performance marketing and sharpening go-to-market strategy for new launches.
35. ROZE 2.11
A fashion designer by training, Saveri Raj founded ROZE 2.11 in November 2023, building a premium quiet-luxury womenswear label with a contemporary edge.
The brand has shown at WSN Who’s Next in Paris: the launching pad for names like Steve Madden, and designed a custom outfit worn by influencer Uorfi Javed on her Amazon Prime show.
Its collections lean on well-tailored, avant-garde silhouettes that modernise traditional cuts to flatter a wide range of body types. Its product portfolio includes coord sets, dresses, blazers and jackets, skirts, tops, pants, jumpsuits, among others, with the catalogue now exceeding 50 SKUs.
ROZE 2.11 generates an average MRR of ₹1 Lakh, primarily driven by offline retail at 70% of sales, followed by marketplaces at 15% and its own website at 5%.
36. Sajeda A Lehry
Mumbai’s Sajeda Lehry is the creative force behind her eponymous label, Sajeda A Lehry, founded in February 2022.
Building a signature blend of Boho Chic elegance and Indian craftsmanship, the brand builds fashion products around prints, storytelling and feminine silhouettes, merging tradition with a free-spirited aesthetic for women seeking effortless luxury with a distinct identity.
The label averages an MRR of ₹10 Lakh, with all of its sales currently coming through offline channels.
The brand plans to improve operational and logistics efficiency and scale performance marketing to build a stronger online presence while simultaneously strengthening its offline footprint.
37. Sensoprox
Gaurav Jain founded Sensoprox in Kashipur in 2024, focusing on oral care products built around soft-bristled toothbrushes using proprietary GEN 5 spiral bristle technology for gentler, more effective cleaning.
It’s a tough category to break into as India’s oral care market is dominated by Colgate-Palmolive, Hindustan Unilever and Dabur, though brands like Perfora have shown that design-led, direct-to-consumer oral care can still find room to grow.
Sensoprox has an average MRR of ₹50 lakh, with offline retail accounting for 90% of sales and the remaining 10% split between its own website and marketplaces; the near-term focus is scaling performance marketing, optimising conversion funnels, and improving supply chain efficiency.
38. SOKKA Tableware
A trained tableware designer and art curator, Sravanya Pittie of Mumbai founded SOKKA Tableware in October 2022 as an offshoot of her design practice, Sokka Design Studio. The brand makes vegan, premium Indian tableware like crockery, cutlery, table decor accessories and glassware, bringing Pittie’s design sensibility to everyday dining.
The tableware market in India is forecasted to grow by $403.6 Mn during 2025-2030, accelerating at a CAGR of 4.9% during the forecast period. SOKKA Tableware competes with new-age tableware brands such as P-TAL, Curators of Clay, and Bodhi House.
39. Soul Works
Mumbai’s Karima Dawoodani, a spiritual speaker fascinated by philosophy and sacred geometry, first launched Soul Works in May 2012 as a bohemian lifestyle brand, gaining early recognition for its handcrafted dreamcatchers.
Over time, it evolved into an indie boho jewelry label known for brass pieces set with authentic crystals, each carrying an earthy character that stays true to the brand’s original roots while pushing its design language further.
Soul Works maintains a catalogue of over 50 SKUs and averages an MRR of ₹52.9 Lakh. Its own website drives the bulk of sales at 80%, with marketplaces and an independent store each contributing 5%, and B2B offline sales making up the remaining 10%.
40. Sumadhura Foods
Doddapaneni Sathwik, a qualified company secretary, runs Sumadhura Foods out of Hyderabad, manufacturing pickles since May 2022, a category deeply rooted in Indian households but still surprisingly under-organised at the brand level.
India’s pickle market is estimated at $624.1 Mn, dominated by legacy names like Mother’s Recipe, Priya Foods, Pachranga and Nilon’s.
Sumadhura’s average MRR stands at ₹90 Lakh across over 50 SKUs, one of the standout numbers in this entire cohort. Sales are spread across offline retail, marketplaces and its own website in roughly a 10:31:10 ratio, with marketplaces currently the clear leader.
41. Sunny Side Up
NIFT graduate Naureen Singh founded Sunny Side Up in October 2019. At its core, the Hyderabad-based kidswear brand is about clothing made for sunny days, best suited for little adventures and everyday memory-making. It runs a catalogue of over 50 SKUs.
Sales are split evenly across its channels, with the brand generating an average MRR of ₹4 Lakh. Priorities for the brand include scaling performance marketing, refining its go-to-market strategy for new launches, and optimising website conversion funnels to drive further growth.
42. Talk To Crystals
Delhi NCR-based Sahil Jain founded Talk To Crystals in June 2021 to build a D2C brand in the health and wellness space around healing crystals for personal use as well as home and office spaces.
The brand runs a catalogue of over 50 SKUs and posts an average MRR of ₹1 Cr, making it one of the stronger performers in this cohort. Its own website accounts for 98% of sales, underlining just how D2C-native the brand’s growth has been.
43. Tarunima
Before cofounding Tarunima with Saanu Jain in August 2025, Jaipur’s Arpit Jain spent six years at Sarawagi Automobiles, learning the basics of business and customer handling.
Rooted in that experience, Tarunima is building a women’s ethnic wear label focused on selling sarees sold online. The products are built around exclusive designs that, as per the cofounders, are difficult to ape. The brand’s catalogue has grown past 50 SKUs.
Its own website drives 80% of sales, with the remaining 20% coming from offline channels, and MRR currently averages ₹5.4 Lakh. Jain’s stated priorities are scaling performance marketing, improving his website’s funnel performance, sharpening go-to-market strategy, and tightening logistics and RTO efficiency.
44. The Gorgeous Hair
Akshay Bajaj, a chartered accountant who once ran a European wholesale business before the pandemic forced him to shut it down, pivoted into hair extensions, founding The Gorgeous Hair in Surat in April 2021. The brand specialises in natural human hair extensions and toppers, with a particular focus on chemo wigs, serving needs that go well beyond cosmetic styling.
India’s hair wigs and extensions market, expected to reach $1,250.1 Mn by 2033, has historically leaned on the country’s temple-hair supply chain, giving domestically sourced brands like this one a natural edge over imported alternatives. The Gorgeous Hair runs 6-10 SKUs and posts an average MRR of ₹12 lakh, with its own website driving 60% of sales and the remaining 40% coming through offline channels.
45. Tiny Girl Clothing
Carrying forward a three-decade family legacy in fashion, Mumbai-based Rootu Patelnor, a Warwick Business School graduate, took Tiny Girl Clothing into its D2C chapter alongside cofounder Kanji Patelnor in January 2024.
The brand makes complete western wear for girls aged four months to 14 years, spanning dresses, co-ord sets, tops, bottoms, jumpsuits and nightsuits. It is pertinent to note that the brand also holds the official licence to make Barbie-branded kidswear in India. Its catalogue today runs to over 50 SKUs.
The business remains almost entirely offline, with online sales, including website and marketplace combined, making up just 0.5% of revenue. Tiny Girl posts an average MRR of ₹8 Lakh.
46. Uwears
Mumbai-based Sane Roy cofounded Uwears with his brother, Shinu Roy, and father, George Roy, in December 2020 as the D2C arm of their family’s 40-year-old B2B uniform manufacturing business, Associated Uniforms.
Uwears makes uniforms for doctors and nurses, chef coats for the hotel industry, coveralls and workwear for industrial safety, and corporate uniforms, bringing decades of manufacturing expertise directly to end customers for the first time.
The brand runs a catalogue of over 50 SKUs and posts an average MRR of ₹30 Lakh, with its own website driving 80% of sales and marketplaces contributing the remaining 20%.
47. Vanshika & Sakshi
Kolkata’s Sakshi Banka cofounded Vanshika & Sakshi with Vanshika Gourisaria in April 2025.
Born out of friendship, the label is built around understated elegance, minimal yet expressive pieces using breathable fabrics, delicate embroidery and silhouettes designed to move with the wearer.
Vanshika & Sakshi maintains a catalogue of over 50 SKUs and generates an average MRR of ₹1.5 Lakh.
Offline retail leads the channel mix at 80% of sales, followed by the brand’s own website at 18% and marketplaces at 2%. Sakshi’s stated priorities are scaling performance marketing, improving her website’s funnel performance and tightening operational and logistics efficiency.
48. Varanga
Founded in December 2015 by Saval Kishore Roy, Bhuvan Rathi, Shrikant Chandak and Ragini Roy, Varanga is an ethnic wear label with a footprint spanning Delhi NCR.
The brand gives Indian Kurtis a modern spin, positioning them as daily wear rather than occasion-only clothing, riding the broader shift towards smart, affordable ethnic fashion as more Indian women gain economic independence and shop for themselves. Its catalogue has grown to over 50 SKUs.
Marketplaces are the leading channel, accounting for 90% of sales, with the brand’s own website contributing the remaining 10%, bringing its average MRR to ₹75 Lakh.
49. Weavekala
Tannu Chhabra, an ex-banker and MBA graduate from Delhi NCR, founded Weavekala in September 2021, driven by a love for timeless art and handcrafted storytelling. The label sits at the intersection of tradition and modern elegance, celebrating handwoven textiles reimagined for a contemporary wardrobe. Its portfolio includes saree, suits, blouse, dupatta and more.
Weavekala maintains a catalogue of over 50 SKUs, with its website as the sole sales channel. Currently at an average MRR of ₹30 lakh, the D2C brands’ priorities include improving logistics efficiency, scaling performance marketing, and strengthening the website’s conversion funnel.
50. Wrapsandtags
Founded in 2018 by NIFT-graduate Shraddha Shah Gupta, Wrapsandtags curates bespoke, personalised gifting solutions for weddings, corporate events and celebrations. The startup collaborates with homegrown labels, global names and skilled local artisans to offer packaged gifts across every budget.
With more than 350 customisable products and worldwide shipping, Wrapsandtags operates a catalogue of over 50 SKUs and posts an average MRR of ₹4.5 Lakh.
The business is entirely offline today, with no online contribution yet. The startup is looking to scale performance marketing, improve online funnel performance, and build out ecommerce and quick commerce presence to complement its strong offline gifting business.
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