BlissClub Raises ₹160 Cr To Fuel Offline Expansion, Enter New Categories
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D2C athleisure brand BlissClub has raised ₹160 Cr (about $16.8 Mn) in a fresh funding round led by Singularity AMC, with participation from existing investors Elevation Capital and Eight Roads Ventures, as well as founder Minu Margeret and her partner, Meesho founder Vidit Aatrey.
The fresh capital will be used to expand the startup’s offline retail footprint, accelerate category expansion, strengthen product development, and hire talent for its next phase of growth.
Founded in 2020 by Margeret, BlissClub started as an online activewear brand catering to women before expanding into an omnichannel business. The startup now operates more than 40 retail stores across India and entered the menswear category earlier this year.
Besides its stories, it sells its products through its website and ecommerce marketplaces.
The startup claims to have recorded 60% YoY growth in revenue for the past two years.
(The story will be updated soon)
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