Finfinity Bags $2.4 Mn To Scale Digital Lending Marketplace

Fintech startup Finfinity has raised $2.4 Mn (about ₹22.50 Cr) in its seed funding round led by the Mankind Pharma Promoter’s Family Office. The round also saw participation from Vi-John Group, Sanjay Singhvi, Bavadekar Reddy, Malani Ventures Pvt. Ltd. (Sanjay Shah Family Office), and others, including employees. 

The startup operates a digital marketplace that helps buyers discover, compare, and access credit real-time through AI-driven recommendations.

In a statement, Finfinity said it will use the capital to strengthen its technology platform, with a focus on personalisation and risk intelligence. The Mumbai-based startup also plans to direct a portion of the funds toward expanding lender partnerships, scaling distribution, and driving customer acquisition and brand building. 

It also plans to ramp up hiring across product, engineering, and partnerships as it continues to grow.

Founded in 2023 by Pradeep Chauhan, Vijay Kadam, and Mohit Jain, Finfinity says it offers more transparent and personalised borrowing experiences. Its platform integrates with banks and NBFCs to enable real-time data exchange, improve risk intelligence, and support faster decision-making.

It offers home loan, personal loan, auto loan, loan against property, education loan, among others.

Over the next 18-24 months, the startup is targeting a user base of 1 Cr, with plans to expand across lending categories while strengthening its presence in the mortgage segment.

This was the first funding round of the startup. It said the funding would play a key role in accelerating its expansion plans, including the development of embedded lending experiences that integrate credit into high-intent customer journeys through partnerships.

Finfinity competes with the likes of Paisabazaar, BankBazaar, among others. 

The funding comes at a time when a number of fintech startups are using AI to offer innovative solutions. These startups are also seeing a lot of interest from investors. 

For instance, Oolka, which leverages AI to help users track their credit scores and suggest personalised solutions, raised $7 Mn last year. The startup also operates a credit marketplace in partnership with financial institutions like YES Bank, IDFC Bank, AU Small Finance Bank, Muthoot Finance, and InCred. 

Overall, India’s fintech market, which is projected to reach a size of $250 Bn in revenue by 2030, continues to see strong interest from investors. Lending tech is expected to account for more than half of this, at around 53%. Much of the growth is driven by rising credit adoption across the country, particularly demand for unsecured products such as personal and gold loans, along with increasing digitisation.

The post Finfinity Bags $2.4 Mn To Scale Digital Lending Marketplace appeared first on Inc42 Media.