DailyObjects Eyes Doubling FY26 Revenue To ₹230 Cr

D2C design and lifestyle brand DailyObjects projects its FY26 net revenue to double to ₹220 Cr to ₹230 Cr from ₹111 Cr reported in FY25. The startup’s cofounder and CEO Pankaj Garg expects its top line to further jump to ₹400 Cr by FY27.

In FY25, the lifestyle tech brand’s operating revenue zoomed 30% from ₹84.4 Cr reported in FY24. Amid the uptick in its top line, the brand’s net loss also jumped over 58% to touch ₹16 Cr in FY25 compared to ₹10 Cr in the previous fiscal year. 

However, Garg expects DailyObjects to turn EBITDA profitable in the financial year ending March 31, 2026. 

The startup has been working on improving its gross margins, which stood at 4-5% during FY26. This was possible through minimising customer acquisition costs, as around 52% of its base is now made up of repeat customers. Its average order value also increased 20% year-over-year to ₹2,500, while gross monthly order values have grown to about ₹22 Cr. 

According to Garg, over half of the brand’s sales currently come from its own website, aided by marketing campaigns targeting GenZ buyers on social media platforms. 

Additionally, 30% of its sales happen via ecommerce channels and 10-12% through corporate gifting. The startup recently launched select SKUs on quick commerce platform Blinkit. A decision to go deeper into the channel will be taken based on the response it gets on Blinkit, Garg said, adding that quick commerce is unlikely to be a core channel for the brand.

Important to mention that the startup recently expanded its offline footprint by setting up nine retail stores across Tier I cities like Delhi-NCR and Bengaluru. CEO Garg claims that the retail stores have been profitable since the first month of opening. 

Moving forth, DailyObjects intends to set up 20 more such stores this year in cities like Hubbali, Visakhapatnam, Chennai, Pune and Guwahati as 40-45% of the demand for its products comes from Tier II and III cities. This is on top of tie ups with around 250 authorised Apple retail stores, which will go up by another 150-200 within this year. 

DailyObjects was founded in 2012 by Garg and Sourav Adlakha as a design-focused lifestyle brand. The brand started business from an online store where it offered users a range of smartphone and tablet accessories. 

Since then, it has expanded to other lifestyle product lines like bags and wallets, which now make up for 35% of its overall sales, along with organisers, watch bands and desk accessories. It has 50 core SKUs currently and plans to focus on growing its current product line rather than launching new SKUs in the near future.

It has raised $12 Mn in funding till date, including a $10 Mn Series B funding round led by 360 ONE Asset completed in 2024. It recently raised ₹25 Cr in debt from Trifecta Capital’s venture debt fund for general business purposes. 

Other design focused D2C lifestyle brands that offer apparel and tech accessories include Chumbak, Bewakoof and Moshi, among others. Chumbak was acquired by GOAT Brand Labs in 2024, while Aditya Birla Fashion acquired a majority stake in Bewakoof in 2023 for ₹200 Cr. 

A Look At DailyObjects’ FY25 Expenses

DailyObjects’ total expenses during FY25 jumped almost 30% to ₹124.5 Cr as compared to ₹96.4 Cr in the previous year. Here’s a breakdown of its biggest expenses:

Purchase of Stock: DailyObjects spent ₹51.5 Cr to purchase its stock-in-trade, up 21% from ₹42.5 Cr spent in the prior year. 

Promotion & Advertisement: The D2C brand accelerated spending under this head considerably in FY25, zooming over 40% to ₹26 Cr from ₹18.5 Cr spent in FY24. 

Employee Benefit Expenses: This was also a significant expense for the startup, which spent ₹17.3 Cr on employee benefits in FY25 as compared to ₹11.3 Cr in the previous fiscal year, an increase of 52% YoY. 

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