Zeta Founder Bhavin Turakhia Launches Enterprise AI Startup Neo

Zeta founder Bhavin Turakhia has launched a new AI startup, Neo, with a personal investment of $30 Mn. 

Announcing the launch in a post on X, Turakhia said Neo is designed to address a common problem for enterprise AI adoption that is of knowledge being scattered across different tools and employees, making it difficult for AI systems to work effectively.

The platform centralises organisational knowledge and context while making AI “a first-class participant in every workflow, not a tab beside it.”

The Neo suite currently includes four products:

• Friday: An AI assistant, coworker and agent platform integrated with enterprise SaaS applications.
• Tasket: An AI enabled task management platform that allows users to delegate work to AI agents.
• Studio: An AI native knowledge management platform.
• Drive: A file sharing platform where AI agents and employees can collaborate on documents.

As per reports, Neo has been deployed across Turakhia’s companies, including Zeta and Titan. The platform is expected to be rolled out to mid-sized enterprises in the coming months.

Turakhia claimed that a team of fewer than 20 engineers built the platform in under three months, adding that the startup made more progress during this period than it otherwise would have in three years. 

Notably, Neo is not Turakhia’s first time setting up a self-funded SaaS business. In 1998, he and his brother Divyank founded Directi with an initial investment of ₹25,000. 

Directi went on to build internet businesses including BigRock, ResellerClub, and CodeChef, before its web assets were sold to Endurance International Group for around $160 Mn in 2014. He then cofounded contextual ads company Media.net, which was acquired by a Chinese consortium for close to $900 Mn in 2016, among the largest adtech exits by an Indian founder. 

Turakhia followed that with domain registry player Radix, business email platform Titan, and banking software company Zeta, cofounded with Ramki Gaddipati in 2015 and now valued at roughly $2 Bn.

Notably, Neo is expected to compete with a wide field spanning Microsoft Copilot, Google Gemini for Workspace, and Notion AI on one side, and ClickUp, Asana, and Atlassian on the other.

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