Virat Kohli-backed D2C fashion brand WROGN’s net loss surged 17.1% to ₹88.4 Cr in FY26 from ₹75.5 Cr in FY25. The youth-focused fashion brand’s loss increased despite an uptick in its top line performance during the fiscal year. 

The startup, which is a portfolio brand of Aditya Birla Group’s TMRW, recorded a 9% uptick in its FY26 operating revenue to ₹243.9 Cr from ₹223.2 Cr recorded in FY25.  

Including other income of ₹10.2 Cr, the startup’s total income for the fiscal year stood at ₹254 Cr. 

In a statement, the startup said that FY26 EBITDA loss for the fiscal year improved 34% to ₹38 Cr from ₹54 Cr, delivering an 8.5-point margin gain. 

It claimed to have opened FY27 on a strong note. It is targeting ₹600 Cr gross merchandise value (GMV) in the ongoing fiscal year after recording a 40% YoY uptick in Q1 GMV to ₹125 Cr. 

WROGN said its owned channels – D2C sales and exclusive brand outlets (EBOs) – grew 120% YoY in the June quarter. These channels will be a key focus for WROGN in FY27 as the brand is targeting 100+ EBOs by March 2027 to “strengthen owned-channel economics and customer experience”. 

It attributed this growth to a revamp of its store identity and operations as well as its sourcing and supply chain. 

“While denim and shirts remain strong anchor categories, WROGN has also expanded into new categories built on robust R&D, design, and sourcing capability – with WROGN Active and Footwear (₹60 Cr ARR) already seeing strong consumer traction and scaling up rapidly,” it said. 

Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is a men’s fashion brand which sells a wide range of casual wear, footwear and accessories. It sells the products via its own website, ecommerce platforms like Myntra, Flipkart, and Meesho, as well as the aforementioned offline channel. 

While cricketer Virat Kohli is cited as a key co-creator and stakeholder of WROGN, ABFRL, via its roll-up arm TMRW, invested ₹125 Cr in WROGN to acquire a 16% stake in the brand. TMRW later doubled down on the brand with further investment, taking its total stake in WROGN to 32.84%. Besides, VC firm Accel is also an early backer of the startup.

Where Did WROGN Spend?

WROGN’s total expenses for FY26 rose in proportion with its revenue, growing around 9.5% to ₹342.4 Cr from ₹312.6 Cr in the year-ago period. Here’s where the brand spent the most: 

Purchase Of Stock-In-Trade: Stock purchases increased 14.4% YoY to ₹141.2 Cr from ₹123.4 Cr in FY25, comprising its biggest expense. 

Changes In Inventories Of Stock-In-Trade: As this line item featured a negative amount, the brand earned ₹21.4 Cr due to inventory accumulation during the year under review, as compared to spending ₹2.3 Cr in FY25. 

Employee Benefits Expense: Employee related costs grew 13.6% YoY to ₹44.2 Cr from ₹38.9 Cr in the prior year. 

Finance Costs: Spending under this line item climbed 36.1% YoY to ₹16.8 Cr from ₹12.4 Cr in FY25. 

Depreciation And Amortisation Expense: Depreciation expenses surged 73.8% YoY to ₹14.5 Cr from ₹8.3 Cr in the year-ago period.

Other Expenses: The company’s other expenses accounted for a significant portion of its total spending, rising 15.5% YoY to ₹147.2 Cr from ₹127.4 Cr in the previous fiscal year.

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