Trump’s attempt to rename AI is looking awfully artificial

Trump’s attempt to rename AI is looking awfully artificial
CEO of Meta Platforms Mark Zuckerberg (R) looks on as U.S. President Donald Trump holds a press briefing with AI executives following a meeting on artificial intelligence, outside the West Wing of the White House on September 29, 2026 in Washington, DC.

President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided he can work the same magic to promote artificial intelligence - branding a technology he wants to accelerate "super", while turning "artificial" into his latest go-to pejorative and declaring resisters "THE ENEMY." Some of the biggest names in AI are going along with him. But he's picked a tough linguistic batt …

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