TikTok’s 30 World Cup Creators Never Filmed A Match. That Was The Point

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Aug 5, 2026 - 23:33
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TikTok’s 30 World Cup Creators Never Filmed A Match. That Was The Point
At the 2026 World Cup, TikTok and FIFA gave 30 creators access to everything but live match play, revealing how sports coverage is moving to the second screen for fans.
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