Preventive Health Platform SuperLiving Bags $7 Mn To Scale In Tier II & III Cities

AI-native health and nutrition-focused platform SuperLiving has raised $7 Mn (about ₹65.9 Cr) in its Series A funding round led by Lightspeed, with participation from existing investors Kae Capital and All In Capital, who invested $2 Mn in the startup in January this year.

The startup plans to utilise the funds toward strengthening its AI capabilities, expanding its vernacular content ecosystem, accelerating product development, and scaling user acquisition across Tier II & III cities.

Founded by former Meesho and Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur in 2025, SuperLiving operates an always-on AI companion to offer personalised health and lifestyle plans across nutrition, movement, sleep, stress, and daily habits.

It collects over 115 lifestyle parameters from user behaviour to continually refine personalisation,
allowing the AI system to understand individual goals, challenges, habits and progress with more depth and context.

It combines the AI companion with bite-sized courses and micro-content to help users build daily wellness habits that can fit within their existing routines. Through this, the platform claims to combine expertise from multiple specialists, including nutrition, fitness, skin and lifestyle coaching, into one place, with round-the-clock availability and multi-lingual support.

With the fresh capital, SuperLiving now plans to expand beyond wellness content into adjacent lifestyle and preventive health categories, including diagnostics, health commerce, and other personalised care experiences.

SuperLiving has also increased focus on markets beyond metro cities, since these geographies are less likely to have specialist advice available in real life, along with a price sensitive audience that may not want to splurge on preventive healthcare. The startup is trying to capture the market by providing personalised wellness and nutrition advice in ₹99-₹250 price range.

It said its affordable plans have resulted in strong adoption in Tier II & III cities, which account for 73% of its paying user base of 1 Lakh. SuperLiving said it is seeing strongest traction from cities like Meerut, Gangtok, Agra, Nashik, Bhiwadi, Varanasi, Hisar, Jalandhar, Indore, Jaipur and Visakhapatnam.

Preventive healthcare is emerging as a new frontier for startups, especially with AI making both preventive diagnostics and wellness more intuitive, personalised and insightful.

With India’s broader digital health market projected to grow to $106.97 Bn by 2033, preventive healthcare is making major inroads. SuperLiving’s direct competitor HealthifyMe also operates a platform that provides an AI-powered nutritionist combined with human coaches to offer real-time health recommendations and customised diet and fitness tracking.

At the same time, early diagnostics is becoming just as popular. For instance, the founder and CEO of Practo, one of India’s leading healthcare-focused platforms, launched ‘Cent’ earlier this year. The startup focuses on precision radiology to detect life threatening diseases before symptoms appear.

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