Mirza International Acquires D2C Footwear Brand Solethreads

Mirza International Acquires D2C Footwear Brand Solethreads
Inside A Flip-Flop Startup's ‘Comfort-First’ Journey To Make Its Mark In A $1.2 Bn Market

Footwear maker Mirza International’s MD Tauseef Mirza has acquired D2C brand Solethreads. The D2C brand’s founder and CEO Sumant Kakaria made the announcement in a LinkedIn post, without disclosing the deal size or other details.

Kakaria said the vision behind starting Solethreads was to make everyday footwear more “cool” and accessible through a tech-led approach. Over time, the startup scaled its online reach and added physical retail as it grew.

Regulatory filings show that Mirza became a director and promoter at Solethread parent Summersalt Lifestyle in December 2025.

With the acquisition, Solethreads will now come under Mirza International, a legacy footwear company known for brands such as RedTape, Oaktrak, and more. Kakaria will step down from his role as CEO following the acquisition. 

Founded in 2020 by Kakaria, Gaurav Chopra, Aprajit Kathuria and Vikram Iyer, Solethreads started as a digital-first brand focused on casual footwear for young consumers. It initially built its presence online before expanding into offline retail.

The startup began with flip-flops, which remain its best-selling category, and later moved into sneakers. It positioned itself as a design-led brand offering relatively affordable products compared to global labels targeting similar customers.

Over the years, Solethreads raised multiple rounds of funding. It secured ₹13 Cr in 2020 and ₹14 Cr in 2021 from DSG Consumer Partners and Saama Capital. In 2023, it raised $3.7 Mn in its Series A round led by Fireside Ventures, with participation from angel investors Nihir Nalin Parikh and Dhaval Nalin Parikh, along with existing backers.

The acquisition comes at a time when traditional companies are buying into digital-first brands to reach younger consumers. Recent examples include Aditya Birla Fashion and Retail’s acquisition of Bewakoof and Styched buying sneaker brand Flatheads.

The acquisition will offer Solethreads access to Mirza International’s manufacturing and distribution network. 

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