Meet The Startups From 10th Cohort Of Maruti Suzuki’s Accelerator Initiative

Auto giant Maruti Suzuki has selected six Indian startups for the tenth cohort of its flagship Accelerator Programme.

The startups picked for the programme include, GenbaNEXT, Goat Robotics, Schijnenn Digital, SheerDrive, Swayatt Drishtigochar and Swiftex. The selected new-age tech companies will now run a proof-of-concept (PoC) with Maruti Suzuki to co-create AI-based and technology-led solutions.

With the solutions from the onboarded startups, the auto giant will look to improve safety and efficiency of its plant operations, reduce product development time, strengthen material-level traceability and enhance customer experience.

“As our operations continue to grow, the solutions that we are co-creating with these startups will enable us to further improve safety in our plants, help reduce product design and development lead time, strengthen material traceability to support our circularity efforts, and help our dealer sales executives engage with customers more efficiently,” said Maruti Suzuki India managing director and CEO Hisashi Takeuchi.

The accelerator programme, which was first launched in 2019, offers mentorship, potential funding from Maruti Suzuki Innovation Fund and networking opportunities to the selected startups.

Here is the list of Indian startups selected for the tenth cohort of Maruti Suzuki’s Accelerator Programme:

GenbaNEXT

• Founding Year: 2021
• Founder: Ashish Busi
• Headquarters: Mumbai

GenbaNEXT operates an app, called RefNEXT, which helps enterprises digitally handle all operations related to refrigerant gas, a chemical compound used in cooling systems, including rentals, transportation, collection, recycling and disposal. The SaaS platform also claims to generate certificates for each operation and accumulates data points for use in annual, CSR and ESG reports.

It also offers a digital marketplace, where orders can be placed for air conditioner filter cleaning, installation and removal of cassette, duct, split, package, among others.

Goat Robotics

• Founding Year: 2023
• Founders: Muthu Vangaliappan, Mugesh S, Naveen Sakthivel, Dharmaraj Thiyagarajan
• Headquarters: Coimbatore

Goat Robotics helps manufacturers and warehouses improve efficiency and safety using autonomous mobile robots that integrate seamlessly into existing operations.

Schijnenn Digital

• Founding Year: 2025
• Founders: Sujay Prabhu, Prithiv Palani
• Headquarters: Bengaluru

Schijnenn is a deeptech startup that helps enterprises modernise operations by offering solutions such as digital engineering, Al-powered automation, and immersive technologies. Its flagship platform RealEdg3D brings together automation and immersive AR/VR (augmented and virtual reality) experiences to transform how enterprises operate and make decisions.

SheerDrive

• Founding Year: 2020
• Founder: Ravi Mehra
• Headquarters: Mumbai

Sheerdrive is an online AI-powered, pre-owned vehicle platform, which caters to the procurement and re-marketing needs of OEMs, banks and NBFCs. Sheerdrive’s platform “VIAR” leverages AI for vehicle scanning, cost computation and re-marketing.

Swayatt Drishtigochar

• Founding Year: 2023
• Founders: Akshay Goyal, Anshuman Fauzdar, Sunny Vedwal
• Headquarters: Delhi NCR

Swayatt digitises industrial machine parameters with data-led solutions to predict potential breakdowns, maintain safety and optimise efficiency. It sells sensors, camera modules as well as human-machine interface (HMI) and gateways. On the SaaS front, it sells a computerised maintenance management system that offers asset management, inventory management, reporting and analytics.

Swiftex

• Founding Year: 2023
• Founders: Udit Chitray, Ankur Mittal, Pankaj Bansal
• Headquarters: Noida

Swiftex is an AI-powered sales assistance platform that enables support dealers to cater to customers efficiently. By combining real-time behavioural intent scoring, automated multi-channel engagement and intelligent lead routing, Swiftex’s autonomous AI agents answer user questions and follow ups on WhatsApp, voice and email.

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