GobbleCube Nets $15 Mn To Help Brands Scale On Digital Marketplaces

AI-powered analytics startup GobbleCube has raised $15 Mn (about ₹139 Cr) in its Series A funding round led by Susquehanna Venture Capital, with participation from existing investors InfoEdge Ventures and Kae Capital.

The startup plans to use the fresh capital to enhance its AI capabilities and expand its global footprint, including in the US, China, and Southeast Asia. It also plans to use a part of the capital for hiring to strengthen its global go-to-market efforts.

A portion of the funds will also be deployed to deepen its presence across digital marketplaces, where it already supports over 30 platforms across India, MENA, and LATAM. 

Founded in 2022 by former Blinkit executives Manas Gupta, Srikumar Nair, and Nitesh Jindal, GobbleCube is building an AI-powered platform that helps consumer brands improve revenue management by automating data analysis and decision-making. It acts as a copilot to help brands increase sales across ecommerce and quick commerce platforms by identifying revenue leaks, demand gaps, and high-growth micro-markets.

How GobbleCube Is Helping Brands Scale

Cofounder Gupta told Inc42 that the platform pulls in data from different places – stock levels, marketplace performance, and how people are searching and buying – and turns it into insights that brands can use. Instead of switching between multiple dashboards, teams get a unified view of product availability, demand upsurge, and how they stack up against competitors.

On top of this sits an AI layer that analyses millions of data points in real time to identify the most critical problems or opportunities for a brand. Instead of requiring teams to manually interpret data, the system prioritises high-impact actions and can recommend or execute them through what the startup describes as an agentic AI framework.

“We’ve designed our AI models to identify the most important problems and act on them. If human intervention is needed, the system flags it to the relevant teams. The idea is to keep everything under the hood and give users a simple answer-first system that tells them what is happening and what needs to be done, instead of making them navigate multiple dashboards like data analysts,” Gupta said.

GobbleCube’s platform connects key functions such as sales, supply chain, pricing, and performance marketing, ensuring decisions are not made in silos. For instance, if a product faces supply constraints, the system can flag the issue, prevent unnecessary marketing spends, and guide inventory allocation accordingly.

GobbleCube also focuses on hyperlocal decision-making, analysing demand variations across regions to help brands tailor their strategies.

With the latest round, the startup’s total funding to date has reached over $20 Mn, including its $3.5 Mn pre-Series A round.

The startup, which came out of beta mode in September 2024, claims to have onboarded over 400 brands across enterprise and D2C segments, including 45 large consumer processed goods companies such as HUL, P&G, Tata Consumer Products, ITC, Godrej, Beiersdorf, MTR, L’Oréal, and Hershey’s. It said it has seen 10X revenue growth over the past year.

It competes with the likes of Dcluttr, CommerceIQ, 42Signals, and Saras Pulse, which offer retail analytics solutions for brands operating on quick commerce platforms.

Notably, India’s ecommerce market is projected to grow to $400 Bn by 2030, while the 10-minute delivery segment is expected to expand to become a $35-40 Bn opportunity by the same time, fuelled by rising consumer demand for convenience, faster delivery, and increasing adoption across urban markets.

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