Exclusive: D2C Brand BeastLife Raises ₹20 Cr From GVFL, Equentis

D2C nutrition brand BeastLife has raised ₹20 Cr (about $2.1 Mn) in its pre-Series A funding round at a post money valuation of ₹320 Cr (about $34 Mn) from GVFL and Equentis, sources told Inc42.

The D2C brand plans to use the capital to expand its team and operations. It is planning a gradual offline push, starting with select geographies and experimenting with formats, the sources added.

Inc42 has reached out to BeastLife seeking comments on the development. The story will be updated on receiving a response.

Founded in 2024 by fitness influencer Gaurav Taneja and former mCaffeine executive Raj Vikram Gupta, BeastLife sells protein powders, creatine, mass gainers and other supplements. Leveraging Taneja’s online following, the startup sells its products via its website, along with ecommerce and quick commerce platforms.

The startup was also featured in the May 2025 edition of Inc42’s flagship “30 Startups to Watch”.

It has built a strong presence in north India and now plans to expand into the western region, followed by the south. On the product front, BeastLife is working on new offerings, including protein products tailored for users of weight loss drug GLP-1.

The sources said that the D2C brand is currently net profitable and is on track to close FY26 with around ₹100 Cr revenue. Over the next three years, it aims to scale its revenue to ₹500 Cr while remaining profitable.

With rising health awareness, the demand for health-focused products is rising rapidly. D2C brands currently hold a big share in this market. As a result, they are seeing a lot of interest from investors looking to capitalise on this opportunity.

For instance, The Whole Truth raised $51 Mn in its Series D round led by Sauce.vc and Sofina last month as it looks to prepare for a public listing. The brand, which sells protein-focused snacks such as bars, peanut butter and muesli, saw its revenue jump 3X YoY to ₹216 Cr in FY25.

Besides, deals and acquisitions in the protein supplements segment have also picked up pace.

Last month, Wellbeing Nutrition was acquired by Mumbai-based USV Pharma, which bought a 79% stake in the startup for ₹1,583 Cr. Marico also acquired a 60% stake in plant-based nutrition startup Cosmix in the same month.

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