Binny Bansal-Backed ShopOS Launches AI Creative Platform Sloosh For Individuals

Binny Bansal-backed AI startup ShopOS has launched Sloosh, a self-service platform that makes the image and video generation technology it uses for enterprise clients available to individual creators and small businesses.

Speaking to Inc42, ShopOS cofounder Ajay PV said Sloosh targets creators, designers, photographers, video editors and small businesses who want to generate visual content using AI tools without engaging its enterprise creative team.

“ShopOS owns the outcome for mid and large brands. Sloosh goes after a much bigger market: anyone who makes visual content needs creatives every day,” he said.

The platform is being opened to users globally, with paid subscription plans starting at $19 per month.

Launched today, the platform operates on a subscription model, with paid plans starting at $19 per month globally.

Ajay said the decision to build a self-service product followed interest from smaller brands and individual creators who could not afford ShopOS’ enterprise retainers.

“Some of our smaller brands couldn’t afford the retainers and asked us to turn the technology into a product they could use. The idea had been brewing for a while, and over the last three months, we worked on packaging the image and video orchestration engine we had built to generate millions of creative assets for our brands into a product called Sloosh,” the cofounder added.

Sloosh brings third-party AI image and video models into a single platform, allowing users to generate content from prompts and templates. It also offers reusable workflows called Spaces and a visual canvas, Spacelab, for building or modifying these workflows.

Spaces allow users to repeat a creative task with different inputs without rebuilding prompts and settings each time. The platform also supports batch generation, enabling users to produce multiple images and videos through the same workflow.

Users can also access human creative experts for more complex projects, according to the startup.

Sloosh supports connections with AI assistants through model context protocol (MCP), allowing users to request image and video generation from compatible tools. The startup said it is also launching an Adobe After Effects plugin and plans to add more integrations.

To attract users, ShopOS plans to work with creators and build communities across markets. Users will also be able to publish and share their Spaces.

Sloosh is currently part of ShopOS, but the team is open to exploring a restructuring depending on the platform’s growth, Ajay said.

ShopOS Eyes Global Expansion

Founded in 2025 by Sai Krishna V K and Ajay, ShopOS builds AI tools and services for ecommerce brands across catalogue operations, category management, pricing, promotions, recommendations, and marketing.

The cofounders previously built augmented reality and AI commerce startup Scapic, which Flipkart acquired in 2020.

ShopOS raised $20 Mn from Binny Bansal’s investment vehicle 3STATE Ventures in June last year to develop its products, onboard brand partners, and expand its team.

Under its managed services model, ShopOS delivers finished creative assets, with its team reviewing and refining AI-generated content before handing it over to clients.

Ajay said the startup currently serves around 30-40 brands in India and a few in the US. It has also secured US contracts worth around $500,000.

Over the next year, ShopOS aims to expand its enterprise customer base to more than 100 brands in India and 40-50 brands in the US.

Its clients include Kareena Kapoor-backed Fizzy Globlet, Van Heusen, among others. The startup claims its services have reduced clients’ production budgets by nearly 90%.

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