These Brands Are Writing the Playbook for Women’s Sports Sponsorship
Investment in women's sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women's sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially--including highlights such as Caitlin Clark and Iowa's win over...
Investment in women's sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women's sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially--including highlights such as Caitlin Clark and Iowa's win over...
