The Most Powerful Confidence Formula for Small Business Owners

On The Small Business Radio Show this week, Regina Bonds who is known as the Confidence Coach talks about ways you can regain your confidence.

The Most Powerful Confidence Formula for Small Business Owners

When small business owners start a business, they have to have a lot of confidence; but as they come up against the market, customer acceptance, employees leaving, their confidence gets shaken. What is the best formula to get and keep your confidence?

On The Small Business Radio Show this week, I talked with Regina Bonds who is known as the Confidence Coach. She has worked with women around the world helping them to recognize their value, find their voice, and clarify their path through the power of her confidence formula. Regina has been a featured guest on the Today Show.

Why confidence is critical in business:

Decision-Making: Confidence allows business owners to make decisions swiftly and assertively, which is crucial in a fast-paced business environment.

Risk-Taking: A confident mindset encourages entrepreneurs to take calculated risks, which can lead to significant growth and innovation.

Leadership: Confidence in leadership fosters trust and respect among employees, creating a positive and productive work environment.

The Confidence Formula

Regina Bonds introduces the “confidence formula,” a structured approach to building and maintaining confidence. This formula is designed to help individuals understand their worth, articulate their goals, and navigate their path with clarity and assurance.

Components of the Confidence Formula:


Understanding Your Value: Recognize your unique strengths and contributions. This involves introspection and honest self-assessment.

Identifying Limiting Beliefs: Acknowledge and address any negative beliefs that may be holding you back. Replace them with positive affirmations.


Effective Communication: Learn to articulate your thoughts and ideas clearly and confidently. This includes both verbal and non-verbal communication.

Assertiveness: Practice being assertive in your interactions, ensuring that your voice is heard and respected.


Goal Setting: Define clear, achievable goals for your business. Break them down into actionable steps.

Strategic Planning: Develop a strategic plan that aligns with your goals and values. Regularly review and adjust your plan as needed.

Challenges Faced by Women and Minorities

Regina highlights the unique challenges faced by women and minorities in building confidence. Societal expectations, cultural norms, and systemic biases can create additional hurdles. However, recognizing these challenges is the first step towards overcoming them.

Strategies to Overcome Challenges a Lack of Confidence:

Mentorship and Support Networks: Seek out mentors and join support networks that understand and address the specific challenges you face.

Continuous Learning: Invest in personal and professional development to build your skills and knowledge.

Advocacy and Representation: Advocate for yourself and others in your community. Representation matters, and seeing others succeed can be a powerful motivator.

Actionable Tips for Building Confidence

To help small business owners build and maintain confidence, Regina Bonds offers several actionable tips:

  1. Daily Affirmations:

Start each day with positive affirmations that reinforce your self-worth and capabilities.

Example: “I am capable of achieving my business goals.”

  1. Celebrate Small Wins:

Acknowledge and celebrate your achievements, no matter how small. This builds momentum and reinforces a positive mindset.

Example: Completing a challenging project or reaching a sales milestone.

  1. Seek Feedback:

Regularly seek feedback from trusted colleagues, mentors, and customers. Use this feedback constructively to improve and grow.

Example: Conducting customer satisfaction surveys and implementing suggestions.

  1. Practice Self-Care:

Prioritize self-care to maintain your physical and mental well-being. A healthy body and mind are essential for sustained confidence.

Example: Regular exercise, adequate sleep, and mindfulness practices.

  1. Embrace Failure:

View failures as learning opportunities rather than setbacks. Analyze what went wrong, learn from it, and move forward with renewed determination.

Example: Conducting a post-mortem analysis after a failed project to identify lessons learned.

Listen to the entire interview with Regina on The Small Business Radio Show


This article, "The Most Powerful Confidence Formula for Small Business Owners" was first published on Small Business Trends