DoubleVerify Wants to Teach the Industry About MFA
Ad verification firm DoubleVerify is trying harder to explain to the industry what it does. At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV's tech and industry hot topics, like made-for-advertising (MFA) sites, social media measurement and brand safety, and fraud....
Ad verification firm DoubleVerify is trying harder to explain to the industry what it does. At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV's tech and industry hot topics, like made-for-advertising (MFA) sites, social media measurement and brand safety, and fraud....
